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Tuesday, 23 September 2014

Changing point of view...

Good morning everyone!

Before to start a new and super full day, I've decided to dedicate some time to my creature, my lovely blog and share with you some photographs that I've been taking during the first day of London Fashion Week End, where I had the chance to experience something absolutely new for me.

In fact, for a few fashion weeks Canon has been launching a competition that sees a few emergent photographers being given the chance to become pit photographers for one day, experiencing all the excitement that comes from being in front of the venue of a show, with the models wearing some amazing pieces of art coming straight toward you and taking full benefit from the extremely careful lightening placed on the catwalk.

Of course, it's not all fun and no work: these photographs are supposed to be amazing as they are the very first documents of what the designers have chosen to present to the fashion world and their clients as their last work.

In this case, the shows are not actual shows, they are the ones that the British Fashion Councils organises during fashion week end and opens to the public for a (to be completely honest with you) reasonable price.
These few days of sparkling and fashion celebration at Somerset House are dedicated to all the ones that don't have the chance to take part to the actual madness but still wish to be inspired or just have a look at what it would feel like to be involved…

Going back to Canon and the pit…
The purpose of the competition is for all the participants to gather together for a brief (which happened at the very elegant One Aldwych hotel, right in front of Somerset House, during which a photographer, in this case fashion photographer Tony Wellington, explains a bit about the job and the contestants are given their pass, which gives them access to the pit of two shows.

Between shows, about 30 minutes to clear a full memory card and after both shows 50 minutes are given to the photographers to pick their 10 favourites and sent them to Canon in order to win an article published and a spot as actual pit photographer during LFW next season.

Now, some of you might be wondering what was I doing there
Well, it all happened thanks to my friend Karen, fashion photographer herself and one of the winners of last season's competition, who asked me if I would have fancied a day in the pit and experiencing something new.
You can easily imagine what my answer was.

Straight yes!
And the whole thing made me so excited that I didn't even realise it was not fashion week anymore, I really felt like I had put the clock back a couple of days and I was under cover doing something I would have never done at fashion week but which seemed just as cool as spotting trends and reporting from the catwalk.
Because this time I wouldn't have problems spotting what I needed to spot.
I was surely not going to wonder what that certain material was and what colour that other thing was: from the pit, everything gets so close that at some point at the beginning, while looking through my lens, I thought the model was going to crash on me.

It was a fantastic way yo chance prospective and understand something more about this unusual job that had incredible peaks during fashion month every season and  then falls into almost complete disappearance during the rest of the year.

Conclusion: still pretty happy with my own job.
The biggest reason for this being the stressful coat that lies on every photographer when it's time to download that memory card and choose.
Choosing would be the nightmare at the end of a Mexican dinner: it's so incredibly difficult to go trough your own work, look at it with a cold eye and pick the pictures you are actually going to send and which needs to be 10 out of 378.129.000…
I guess that's something you'd get better at after a lot of shows and that's what makes the difference from a trained, professional and ready-for-it pit photographer and…well, me!

Luckily for us, Karen and I could count on each other's eyes, plus a couple more that joined us after the shows, and selecting the pictures to send to Canon ended up being pretty fun as well.
Of course, I have no expectations for the competition, but taking part to it was one of the most interesting things I've done during this fashion week.

Now you enjoy some of these photographs we've been talking about since the beginning of the post!
My selection for the post, as you can see, got a bit wider…

Enjoy your day!

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