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Tuesday, 23 September 2014

Changing point of view...

Good morning everyone!

Before to start a new and super full day, I've decided to dedicate some time to my creature, my lovely blog and share with you some photographs that I've been taking during the first day of London Fashion Week End, where I had the chance to experience something absolutely new for me.

In fact, for a few fashion weeks Canon has been launching a competition that sees a few emergent photographers being given the chance to become pit photographers for one day, experiencing all the excitement that comes from being in front of the venue of a show, with the models wearing some amazing pieces of art coming straight toward you and taking full benefit from the extremely careful lightening placed on the catwalk.

Of course, it's not all fun and no work: these photographs are supposed to be amazing as they are the very first documents of what the designers have chosen to present to the fashion world and their clients as their last work.

In this case, the shows are not actual shows, they are the ones that the British Fashion Councils organises during fashion week end and opens to the public for a (to be completely honest with you) reasonable price.
These few days of sparkling and fashion celebration at Somerset House are dedicated to all the ones that don't have the chance to take part to the actual madness but still wish to be inspired or just have a look at what it would feel like to be involved…

Going back to Canon and the pit…
The purpose of the competition is for all the participants to gather together for a brief (which happened at the very elegant One Aldwych hotel, right in front of Somerset House, during which a photographer, in this case fashion photographer Tony Wellington, explains a bit about the job and the contestants are given their pass, which gives them access to the pit of two shows.

Between shows, about 30 minutes to clear a full memory card and after both shows 50 minutes are given to the photographers to pick their 10 favourites and sent them to Canon in order to win an article published and a spot as actual pit photographer during LFW next season.

Now, some of you might be wondering what was I doing there
Well, it all happened thanks to my friend Karen, fashion photographer herself and one of the winners of last season's competition, who asked me if I would have fancied a day in the pit and experiencing something new.
You can easily imagine what my answer was.

Straight yes!
And the whole thing made me so excited that I didn't even realise it was not fashion week anymore, I really felt like I had put the clock back a couple of days and I was under cover doing something I would have never done at fashion week but which seemed just as cool as spotting trends and reporting from the catwalk.
Because this time I wouldn't have problems spotting what I needed to spot.
I was surely not going to wonder what that certain material was and what colour that other thing was: from the pit, everything gets so close that at some point at the beginning, while looking through my lens, I thought the model was going to crash on me.

It was a fantastic way yo chance prospective and understand something more about this unusual job that had incredible peaks during fashion month every season and  then falls into almost complete disappearance during the rest of the year.

Conclusion: still pretty happy with my own job.
The biggest reason for this being the stressful coat that lies on every photographer when it's time to download that memory card and choose.
Choosing would be the nightmare at the end of a Mexican dinner: it's so incredibly difficult to go trough your own work, look at it with a cold eye and pick the pictures you are actually going to send and which needs to be 10 out of 378.129.000…
I guess that's something you'd get better at after a lot of shows and that's what makes the difference from a trained, professional and ready-for-it pit photographer and…well, me!

Luckily for us, Karen and I could count on each other's eyes, plus a couple more that joined us after the shows, and selecting the pictures to send to Canon ended up being pretty fun as well.
Of course, I have no expectations for the competition, but taking part to it was one of the most interesting things I've done during this fashion week.

Now you enjoy some of these photographs we've been talking about since the beginning of the post!
My selection for the post, as you can see, got a bit wider…

Enjoy your day!

Friday, 19 September 2014

Portraits at LFW ss15

A series of some of the most gorgeous faces Ylenia and I spotted around Somerset House during LFW ss15.

These doll-like, flawless and super gorgeous faces really blew my mind away and after having a look at Ylenia's beautiful shots I've decided to play around a bit with the editing in order to stress and underline the beautiful colors featuring my subjects and their looks.

I really hope this portraits will make you dream a bit and catch your attention as these people did with me in the first place.

PHOTOGRAPHY Ylenia Margareci 
EDITING Carlotta Buosi 

Believe it or not, the updates from fashion week end are not over yet!
So as usual…stay tuned!

Street style at LFW (ss15) #3

One of my favourite things of thins fashion week apart from attending some pretty amazing shows and having a chance to meet the creative minds behind the new collections by going around the showrooms was, as usual, spotting steer style trends and ideas.

Sometimes the court yard gets so busy tough that you struggle to really see all of the different and creative ways in which these people, more or less involved with the fashion industry, express themselves.
That's why this fashion week I was so glad to have the support of a few great photographers, who followed me and helped me in the search for the most interesting looks  and most tragical (not necessary in a negative way…) fashion choices.

One of them, whose photographs of me I've already posted here, was Ylenia Margareci.
Young, Italian, energetic, she used to work in the film industry as a producer before deciding to move to London and get involved with photography, which was a very happy decision as she is definitely good at it, especially when it comes to go out there and snap as fast as you can.

She is definitely not scared of trying new angles, lying in the ground to catch the best image and getting close, very close, to the subject if necessary.
Welcome my new favorite street photographer everyone!
I am sure you'll read her name here again soon…

Cherry on top of an amazing last day of fashion week: Meeting Sarah from Framboise Fashion eating pop corns and laughing while sitting around!
(Check out her beautiful blog here)

Stay tuned!